What are the Advantages of Internet Based Marketing?
In this article, I’ll discuss why Internet based marketing can give you a better return on your investment versus traditional, off-line marketing. Let’s start with an example.
Let’s say that you go to your local newspaper and tell them that you want to place an ad with them. While you’re there, you ask what their circulation is (their number of readers). They give you an estimate. You also ask them what their demographics are. They give you a general answer, because they don’t really know.
Then, let’s say the place an ad in the classified section and then sit back and wait to see what happens. Now, to track this, you put a code on your website URL so you know exactly how many visitors you’re getting from that one newspaper ad. With the phone number, you also include a code, so that you know where the calls are coming from.
In the interim, you wait for your ad to go out on the next edition of the newspaper. After a week, you start to get some traffic and calls, and then you measure that against the price of your ad. You may find that with ten leads, the ad is costing $5.00 per visitor with a total ad cost of $50.00.
Now suppose one of these leads converted into a sale. You may get some more calls of course over the next few weeks. Responses to print advertisements sometimes take a while.
Let’s compare this with internet based advertising. First off, try a pay per click ad campaign. This allows you to narrowly target your campaign by using the keywords of your choice which you think are relevant to your product or service and that will attract visitors to your site. You can also try out more general keywords and see what results you get.
Your ad goes live within fifteen minutes, using Google as an example. You only pay for people who click on your link and in this case you are paying $1.00 per click. Let?s say you convert at 2%. So you spend $100 to make two sales.
However the advantage here is that you can track which keywords are leading to keywords, and which are not and refine your ad campaign accordingly to maximize your conversions.This makes your campaign more cost effective, not to mention bringing in more sales than a newspaper ad.
You can also tell with the broader keywords how exactly people are finding you. Additionally, you can place ads on other websites with exact demographic information which are highly targeted to your business.
The main advantage to this internet based marketing model is the ability to closely track how your ads are performing. This allows you to maximize the revenue stream brought n by your campaign in a way traditional advertising never could.
Of course, pay per click is only one form of online advertising. There are many others which are very effective such as article marketing, advertising in ezines which appeal to your target demographic and putting out press releases. Email marketing is one of the best methods out there, if properly done.
Internet based marketing can significantly reduce your costs. It can also provide more information that lets you run more efficient and better marketing campaigns. In addition, your turnaround time is faster so that you get better information much sooner than you do with traditional venues.
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