Using Aweber Autoresponder Program to Boost Your Online Business
Aweber is an auto-responder and is one of the foremost of its kind on the web. There are others, but we’ve used this one exclusively for over three years and like it (mostly).
It’s quick to get started. It doesn’t cost much per month for such a valuable service. It works pretty seamlessly. Autoresponders, as you likely know, capture information from the visitors who find your site and like what they see enough to sign up for your freebies and ezines. The visitors complete a form or even a survey, and this info they give to you gets forwarded to you while they get to collect on your free offering.
First: Your forms should be easy to complete and rather short. Simple and well-designed are best. A form’s look alone can get a new prospect. Make it look shoddy and guests are left to wonder what else about your business is lacking?
Another tip is to make sure to have plenty of follow-up messages for your prospects. When they sign up for the first one, they’ll get your freebie and then, if worked properly, they should get another message from you weekly. You’ve got to keep yourself in front of your prospects or risk being forgotten.
A note about how often to send messages to your new prospects: Don’t send messages to them daily or you’ll get a lot of unsubscribes (who likes a pest?). Unsubscribes are those prospects who decide they don’t want to receive your messages any more and they opt-out of receiving any additional messages.
Aweber works fairly well. We’ve used it for lots of autoresponders, lead collection, and sending pre-scheduled broadcasts (messages sent out to everyone on your list-great if you have an extra special promotion going on). Unfortunately, it always seems to load a bit slow and the process of loading photos and new messages is sometimes irritatingly pokey. We’re not sure why this is, but it’s been like this for as long as we’ve used it so we just grin and bear it. Hopefully they work on this.
Otherwise, it’s a pretty good option. Some other autoresponders offer slick forms that look like stickey notes, etc. We haven’t these on here yet, but as a basic and well-performing and predictable service, it works!
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