The Biggest List Building Mistake ~ And How to Avoid It
If you haven’t heard the saying “the money is in the list” you are either not trying to make money online, or you just started today. Building a list is the easiest way to increase your online income, and most beginners fail to start a list. If they do start building a list they just pop the opt in box in the sidebar of a blog and that’s a huge mistake.
This is one of the biggest mistakes you can make in list building. When people come to your site there is so much information for them to read, and actions for them to take, you lose a lot of subscribers by only having your opt in information on your website. The best way to build a list, and convert your traffic from lookers to subscribers is to create an opt in page.
What is an opt in page?
An opt in page is a short page that has one possible action your readers can take, and that’s to sign up for your autoresponder. This page is also known as a squeeze page because you “squeeze” the information out of the reader. Your opt in page will be short and sweet. It will provide just enough information for the reader to get excited about what you are offering and opt in. That’s all the page is trying to do, convert readers to subscribers. Get the name and email address.
Creating an opt in page is one of the biggest things you can do to increase your opt in rate. You decrease the options which leads to people being able to clearly know exactly what they need to do on your page, and that’s enter their name and email address. If you have created a valuable free gift most people will go ahead and sign up.
What do I need on my opt in page?
Being such a simple page the opt in page does not have many elements. The first must have element is a freebie to give to your subscribers. This is a free report or an ecourse you create or have created for you. This will be given to the subscriber in exchange for their email address and name. This does not have to be a huge ebook, but it does have to have some perceived value.
The second element on your squeeze page is your headline. This is where you grab their attention and make them want to keep reading. This is what lets them know if you what you have is a match to what they are looking for. Here’s an example of one of my well converting squeeze page headlines. “Learn from a Giant Squid How to Make Squidoo work for You” Learn step by step how to choose a topic, find great products to promote, set up a new squidoo lens and start making money!…” This is for a 10 day ecourse on how to use squidoo to make money. This site converts quite well because people come looking for how to do squidoo and that’s just what this page offers.
You want to tell people how they are going to benefit from getting your information and being on your list. If you’ve created an ecourse you can go through each lesson and pull out the biggest benefit. This can be a short bullet point list. You want to show benefits, but you don’t want to make this a sales page. If you can keep all this information above the fold of your page, all the better.
The last thing you need is an opt in box. This is created by your autoresponder service. Add a title and mention your free report or ecourse within the opt in box, then have space for them to fill in their name and email address. Once you’ve done that the autoresponder will create the code for you opt in box, and all you have to do is copy and paste it into your opt in page.
Yes, an opt in page is just one simple page, with a few elements, but it is also a very powerful tool. If you want to increase the conversion rate from readers to subscribers an opt in page is a must have tool.
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