Sure Fire ways to expand your Network with Email Marketing.
In networking business, you need to network with people. The best way to maintain contact with people online is through Email Marketing. You can use it for many purposes; appreciation for joining/ purchasing, product updates, promotional updates.
The invent of online Network Marketing created a gap in the personal touch in marketing. You need to fill up the gap to succeed in Network Marketing
Doing MLM/ Network Marketing online, the first most important thing is collecting leads, most often through a opt-in form or squeeze page. These leads are targeted leads, which mean that they are people who are interested in your company or product.
These targeted leads will make up your future sale. They have seen your website, expressed their interest, but have not purchased. So you take their contact and update them of your company, new products, or promotions. This helps them to remember you, like how people think of Pizza Hut when they think of pizzas.
Email Marketing is not just sending information and updates. There are many things you need to take note when doing Email Marketing. Here are some tips on how you can maximize the results from your Email Marketing Campaign.
Email Pro
Take note of some points in order to make your emails professional.
- Who are you?
You need to identify yourself in your email address so people will be less reluctant to open your email. Use emails that shouts your identity e.g. sales@yourcompany.com. Such emails can be created very easily as most hosting plans give you free emails under your website URL.
The next factor to take note is your subject line. Keep it clear, concise, and under 50 words. You can try to create interest in readers in your subject line.
- Main body
After your reader decides to open your email, you have to grab this opportunity to sell your purpose to them. Identify your self and the purpose of your purpose to them immediately. Keep the style of the email close to the style of your website. State the referrer if you have.
Skyrocket the Effectiveness of Your Emails
An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;
- Focus on Branding
You need to brand yourself or the company in order to make people remember you. Good examples of branding are; The Rich Jerk, Success University, and many more. Stick with the brand image you created, and use it consistently in every email you send out. Put your Brand in the subject line, so people can recognize you instantly.
- Honesty
In your Email, do not trick readers with false and untrue information to open email. You have to be honest. Not only is being honest a virtue, it is a legal requirement too.
- Instill Urgency
Use time sensitive words or phrases to create a sense of urgency in readers. Use words like, For Limited Time Only, Buy Now, and Whilst Stock Last.
- Entice them
To further entice them to read our email, you can also give them some benefite to do so. Everybody likes free stuffs. Include a gift in your subject line to entice them to open the email. Some examples are; Get your free E-Book, Redeem your free trial, etc…
- Keep to the limit
Do not use too many bold, capital letters, bright colors, and punctuations( !!!!) in your text. It makes your text very confusing and distracting. But worst of all is that, the email filters may classify it as SPAM.
-Short and sweet
Personally I limit my emails to the main points of my purpose. Of course you should practice your own discretion as to the audience and purpose of the email.
*P.S. It is compulsory (legal requirement) for you to include an “unsubscribe tab” in your emails to reduce SPAM
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment