Put Your Business Online
Growing businesses must be targeted on the customer and not on sales to attain targets. 99% of promoting is targeted on getting the sales thru, without understanding the requirements of the purchaser. Nevertheless, these ventures have average market sales. If a tiny entity is promoting its products expertly, it would lead to big sales figures. Your prospective buyer desires to realise why he must buy the product. Consider an easy example of a magnificent promoting ability : a person walks into a store to buy 2 shoes. The sales representative starts pitching the person about the advantages of the shoes on sale. The man tries few and moves to a new shop.
The kind of technique adopted by a roofing contractor would rely entirely on the nature of the product. Today small business firms attempt to capture the market by employing the web for advertising as well as sales. However the success of web marketing depends on the kind of products that folks opt to buy on the web. Often the products that have a good online market can be grouped into the following categories : books, music, electronic goods and software. Books,music and films have a share of the market of 34%. Software has a share of the market of 30 percent while the remaining 14% goes to electronic goods. If our business structure involves the production and distribution of any of these items we would be better off selling on the web. In this case we should focus on online promoting.
There are a number of websites that not only allow small entrepreneurs take a to sell online but also allows shoppers to provide seller ratings. This feedback mechanism helps in sales as well as marketing. Advertising is possible since future customers get to read about the features of a product. The customer reviews and ratings again help in identifying a responsible seller. Likewise a seller can write a short feature about himself on a few of these online sale sites. This helps the buyer and the seller to get acquainted. The seller can also make a seller account with these websites for a nominal subscription. Creating blogs and social network websites are also handy methods of marketing such products.
As an example, if sufficient parking is a plus at your shop, then list “plenty of free parking” as a feature unless you travel like a masonry contractor. The benefits would include “no money spent on meters ; no wasted time looking for a parking space ; consumers do not need to walk far to our store”. A pair words that sum up your parking might be “free, close-by parking”. Making this benefit memorable is a different trick. What if you ran a week-long promotion where you gave a dime to each purchaser who shopped at your store? The reasonthe next time they’re shopping where there is a meter they’ll have a penny, pleasantness of Your Store, the home of “always free, always close parking”. The idea here isn’t to come up with 12 promotions. Rather, it’s to flesh out the little things that may distance you from the competition . This is the sort of exercise you can spend a couple of days on, 30 minutes at a time, here and there. It’s hard to pull everything up and out of your cortex in one quick setting ; better to let ideas percolate around inside for a while.
A few years gone my friend went to a mall with the intention of splurging on her new wardrobe. She was running her fingers through her hair time and time again, looking to somehow manage her uncontrolled locks. This was when she was approached by a keen sales representative who had gauged her weakness. He managed to sell a hair care product she had not even heard about and had absolutely no intention of buying. This experience serves to coach us the significance of focusing on emotions while trying to make a pitch. This is true for both sales as well as marketing. Selling a product does not have to be a costly affair. Each SOHO should focus on the strategy that’s best for its business. Providing reductions giving live product demonstrations and concentrating on prospective customers can go a ways in promoting. These can also help attain the twin objectives of selling viz. Building awareness and sales.
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