Build Your Own Information Publishing Empire With Articles!
In the old days, aspiring authors hoped to one day have a book published, become a best-selling author, and get a fat advance when it came time for the next book. But that’s the old model.
Now you can build your own publishing empire right at your kitchen table without the help of the “big boy” publishers. This is thanks to the birth of the internet and digital printing. Companies like those have dramatically altered the playing field. Even non-writers (like many of my pals) are getting in on the action!
If you know how to write simple articles that are filled with information that potential prospects in your market would love to read, then you have the serious potential to build a real information-based publishing empire. One that brings your profits and I’m going to show you step by step how it’s done.
I’ve created this basic article information publishing outline based on cost to your prospects. For example, the first product that you publish can be offered free to the client to introduce them to your information. Later you can offer this same client more products — and as they follow this infoproduct outline, the cost of each product increases and your profits grow. Best of all — all of these items can be created with articles that you have sitting on your computer’s hard drive!
Product 1 – Write an ezine or newsletter.
Offer a simple one page electronic newsletter on a weekly or bi-weekly basis and center it around information in your niche. This is important to get right, because subscribers will probably decide whether or not they will want to buy from you based on the quality of the information you provide in this newsletter.
Product 2 – Write a traditional book
This is where most people are surprised, but don’t be. Not too many authors are making a decent living writing books. Don’t let Harry Potter books fool you! The story of JK Rowling is exceptional. That’s why you should use a traditional book as a marketing tool for your info business. This qualifies the reader as someone who will pay to learn more from you.
Product 3 – Write an ebook or ecourse
Writing an ebook or course should come next in your information publishing outline, because you can always charge more for niche-specific information then traditional books. Think $15 bucks tops for a NYT bestseller and then $67 bucks for an infoproduct. We’ve all paid more for information online then we have for books on Amazon – haven’t we?
Product 4 – Home Study System
Again you are taking articles, ebook chapters, audios, and video articles and compiling them into a step by step and easy to follow system for your prospects. This is the natural next step for people who have bought from you before, and they are usually ready to learn everything you’ve got at this point. The great thing about this is that you can design your home study system using content that you already have plus any other bonuses or offers you may want to add from JV partners or affiliates.
Product 5 – Create A Membership Program
All membership sites or programs are created with the first essential ingredient – content a.k.a. articles. You are simple delivering spoon-fed doses and holding members hands as they move through your program. I use this model in my article marketing training program – Articology. It’s a great way to learn and a great way to build a community of “fans” who are interested in learning all that you deliver to them.
Product 6 – Live Workshops
Live events rock! Whether you have 5 people or 500. It’s a great way to truly connect with your clients/members, and you can create the entire program around content that you already have written. Just flesh it out and add a few powerpoint presentations and you have the makings of a great money-making weekend.
*Optional Product – Specialized Coaching
As an information publisher, you can create information packed or curriculum based coaching programs for your clients. Instead of working with the clients one on one, you can group coach several clients and coach them through a series of lessons that you create.
As a back-end product, you have the option of selling a hard copy of that curriculum once you no longer provide coaching around that particular topic in your marketplace.
Finally, while you may not be able to complete and execute all of these product ideas right away – you can for sure design your product pyramid based on your niche and commit to completing some of your products within that time frame.
**Remember that if you have articles written and published on the web, you can repurpose these into any of the products in this easy article infoproduct outline.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment