Are You Losing Money From Your Customers?
At the very beginning I want to tell you a terrible mistake I’ve been made. I lost 50%-80% of the profits by this one single mistake. I would normally keep the mistake as a secret but I recognize that almost 9 out of every 10 of people reading this article are making this mistake so I’d like to share my experience with you.
I once used the $7 script to manage sales of a MRR product I bought. One of the most powerful features of this script is that can automatically redirect the customers to a one-time-offer. But I just ignored it and didn’t think I could make money with the silly OTO.
I tried PPC, banner advertising, article marketing – any advertising methods that could get me new leads. And I did made commissions – I am not complaining about those tactics.
But one day something told me that I was totally wrong about what I was doing. I accidentally set up a one-time-offer. Just a little change I did. And the results was amazing.
Actually shocked me. Sales commissions boosted 50% literally “Overnight”! About 1 out of 5 my customers took the one-time-offer!
One of my biggest gold mine I neglected is my existing customers!
So in a word, I should use backend selling to market my existing customers again and again and again!
The reasons can be listed as follows:
1.These people are ready to pay.
Your existing customers just bought from you and now they have an “open-to-buy” frame of mind! You can easily ask them to buy more from you with your one-time offers.
2.They do have enough money to pay.
They already bought something from you so they are not some kind of freebie seekers. They are serious buyers!
3. They are familiar with you and your business, so they’ll more likely to return.
If you provide them with quality products and make them trust you with their money for the first time, they will buy from you again and again!
Conclusion: Repeat customers = repeat sales!
You have nothing to lose when you add a one-time-offer but a lot to gain. If you are not using one-time offers to boost your revenue, start using them today!
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